Mac Bare Study vs. Maybelline Barely Branded


Hi all,
I purchased the Maybelline colour tattoo in Barely Branded about a month ago. This newer colour tattoo is part of the metal collection. I'm not sure if these a permanent or not, but I've still seen them around in the drug store and online. When I got the eyeshadow home I compared it my MAC paint pot in Bare Study and realized the colours were almost identical. However, that is where the similarities stop, and in my mind there is a clear winner when you compare the two.

Upon initial examination the colours are pretty darn similar, however you can see the differences in the textures of the two. The paint pot is much smoother, and I think easier to apply. You can see in the colour tattoo where my finger went around to get the product and sort of dragged around the product. I will admit I haven't tried to apply the colour tattoo with any sort of brush, but when I'm using these types of products I want something quick and easy, I don't want to have to use a brush.

You can again see the colour comparison between the two. I have swatches here in both shadow, and in full light and in both cases the colours are essentially identical.

I think this picture is where you can see the real difference between the two products. I went to wipe the swatches and grabbed a kleenex and wiped at the products. From the picture you can see barely branded has disappeared whereas bare study is still holding strong, and remains on my arm even as I type this.

For a product that tells me to "dare to shine 24/7" you'd expect it to be long lasting. It isn't. I applied it this morning as a base and put some stilla shadows over the top and by 11:30 almost all the pigment was gone and it left my eyelids looking oily. I don't have oily eyelids or generally oily anything, I have ridiculously dry skin so I don't know how it managed that.

I've used bare study for months and months and its lasting power is significantly better than the colour tattoo. I don't know if it could live up to 24/7 claims either but at least it stays all through my work/school day

With the metal colour tattoos retailing for between $5.00-6.50 CAD and the paint pots for now $20 CAD (I think. When I purchased mine it may have been $17.50) you might think you're getting a great deal for a dupe, but ultimately what's the point of buying something thats difficult to apply and doesn't stay where you put it anyway. I've also had a colour tattoo purchased after my paint pot dry up before my paint pot which is still going strong.

The bottom line - invest in Bare Study. It's easier to apply, lasts all day, and doesn't dry up as quickly.

-- Miranda


  1. I haven't tried either of these but I've been wanting to try the color tattoos. Wish they worked better after reading this.


    1. This was actually the worst of the metallics range. The pink and gold work a bit better, I'm going to be doing a full post on them soon!